Meet Maverick Studio's Creative Director

Hi. I am Michelle, owner and Creative Director at Maverick Studios. Growing up in Shaunavon, a small town in southwestern Saskatchewan, I learned the value of connections. In a small town, your family, friends, neighbors, and local businesses become your biggest supporters. They cheer you on, help you through tough times, and celebrate your successes.

My dad sold John Deere farm equipment. He put in long hours because farming never stops unless something breaks. He knew that getting a farmer back in the field meant putting bread on the table. My mom sold skincare products and volunteered her makeup skills for local events, finding joy in making others feel special. Their dedication and hard work left a lasting impression on me.

Every Saturday afternoon, my younger brother and I would head to the local movie theatre so mom could have a couple of hours of quiet. We saw a LOT of old western movies. I was always struck by how the central character was usually a lone gun — a maverick — who sauntered into town to save the townsfolk from some mustached villain. The maverick never saved the day alone — the people always pitched in to work together for the final showdown. And of course, there was always a really great horse.

As a writer, designer, creative thinker, and strategist, I bring a unique skill set to the table. In my previous job, I was often called a unicorn for my diverse talents, which is why a fierce, edgy, and talented unicorn is now the mascot of my business. Maverick Studios embodies the belief that one determined person can challenge the status quo and find unique solutions to tricky problems.

My work ethic is strong, shaped by my parents' examples. After a long career at The Western Producer, where I helped farmers make better business decisions through visual information, I now run my own business. I continue to serve agricultural groups, small businesses, labor organizations and non-profits, providing design, marketing, branding, and content creation services to help them thrive.

My mission is simple: I will help you forge better connections with your customers. I will be in your corner, providing the communication tools you need to succeed. Work with me and I’ll show you innovative ways to reach your audience with creative, edgy designs that deliver results.

Ready to take your business to the next level? Let’s connect and make it happen.