Meet Maverick Studio's Creative Director

Hi, I’m Michelle Houlden, Creative Director, strategic thinker, and the force behind Maverick Studios. I grew up in a small town where your neighbours are your community, your customers, and your lifeline. My parents both owned their own businesses. They didn’t talk about customer service, they just lived it. That’s how I learned that strong relationships get built with trust, effort, and showing up when it counts.

I got my first taste of storytelling watching old westerns at our local theatre on Saturday afternoons. The hero was always a maverick. Independent. Creative. A little rebellious.  And always the one people could count on to get the job done. That energy stuck with me. 

Today, I bring that same spirit to every project. I’m a designer, writer, and strategist and I use my skills to fix problems. I find the story. I make sure your audience feels it. With a background in journalism and years leading award-winning editorial design at The Western Producer, I package complex information to drive clarity, connection and results.

Not everyone needs a maverick. But if you do, you’ll know.

I’m not here to play it safe, and I won’t tell you what you want to hear just to land a project. I give honest advice, make smart creative calls, and push past generic solutions so you're noticed, remembered and trusted.

Strong brands earn trust. Clear communication builds it. I’m here to help you win any showdown with effective branding, content and design.

Book a 15-minute fit call today.